''Die Son'' (

Afrikaans Afrikaans (, ) is a West Germanic language that evolved in the Dutch Cape Colony from the Dutch vernacular of Holland proper (i.e., the Hollandic dialect) used by Dutch, French, and German settlers and their enslaved people. Afrikaans gra ...

: "The Sun") is a mixed Afrikaans-language

South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...

n tabloid reporting sensational

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

essentially after the model of

British tabloid Tabloid journalism is a popular style of largely sensationalist journalism (usually dramatized and sometimes unverifiable or even blatantly false), which takes its name from the tabloid newspaper format: a small-sized newspaper also known as ...

s. It is the South African

newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports a ...

with the largest increase in readership in recent years. In the

Western Cape The Western Cape is a province of South Africa, situated on the south-western coast of the country. It is the fourth largest of the nine provinces with an area of , and the third most populous, with an estimated 7 million inhabitants in 2020 ...

province, it appears as a daily; in other provinces, it is a weekly paper. The editorial seat is in

Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...

. The publishing house

Naspers Naspers Limited is a South African multinational internet, technology and multimedia holding company headquartered in Cape Town, with interests in online retail, publishing and venture capital investment. Naspers' principal shareholder is its ...

began to publish ''Die Son'' in 2003, after the large success of the

English-language English is a West Germanic language of the Indo-European language family, with its earliest forms spoken by the inhabitants of early medieval England. It is named after the Angles, one of the ancient Germanic peoples that migrated to the is ...

tabloid ''The Daily Sun'' in Western Cape, first under the title ''Kaapse Son'' ("Cape Sun"). The sales figures rose so rapidly that they decided in the same year to expand the sales to the whole of South Africa. In the first half-year (2005) the print run of the daily paper was estimated at 50 000; that on Fridays for the whole of South Africa averaged 220 000 copies. The other Afrikaans-language dailies (also from Naspers), like ''

Die Burger ''Die Burger'' (English: The Citizen) is a daily Afrikaans-language newspaper, published by Naspers. By 2008, it had a circulation of 91,665 in the Western and Eastern Cape Provinces of South Africa. Along with ''Beeld'' and ''Volksblad'', it is ...

'', did not suffer from the dramatic growth of ''Die Son''. The English-language edition and the mixed Afrikaans edition share most of the content (both news and

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

), except minor differences such as that the English does not have the ''

Page 3 Page 3, or Page Three, was a British newspaper convention of publishing a large image of a topless female glamour model (known as a Page 3 girl) on the third page of mainstream red-top tabloids. '' The Sun'' introduced the feature, publishing ...

'' girl feature.

Distribution areas

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References

External links

''Die Son'' Website

SAARF Website

Afrikaans-language newspapers Afrikaner culture in Cape Town Daily newspapers published in South Africa Mass media in Cape Town 2003 establishments in South Africa Publications established in 2003 {{SouthAfrica-newspaper-stub

Distribution areas

Distribution figures

Readership figures

See also

References

External links